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Product Strategy Articles

Written by thoughtbot, your expert strategy, design, product management, and development partner.

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  1. Market segmentation is more fun than it sounds

    How I surprised myself by enjoying a market segmentation exercise.

    Dave Iverson
    May 17, 2024
    • Product Strategy
    • Startup
    • Founder
  2. Even for AI, there are considerations more important than technical feasibility

    AI has tremendous potential but also can be met with user apprehension. Here are is our take on the importance of approaching users with empathy and how to get started.

    Kelly Gebo
    May 2, 2024
    • Product Strategy
    • Artificial Intelligence
    • Machine Learning
    • Design Research
    • User Research
  3. Incubator Update 3 with Josh at Knect: Rapid Iterations Towards Insight

    Another session of the thoughtbot Incubator is coming to an end — here is everything we learned through user research, rapid prototyping, and feasibility spikes, along with our founder’s insights and next steps.

    Caro Sotillo Silva
    December 21, 2023
    • Incubator
    • Founder
    • Startup
    • User Interviews
    • Prototype
    • Product Strategy
  4. The earliest stage of work on a new product is like crossing a raging river

    The dynamics of early-stage work are unlike any other phase of your company’s growth. We’ve got a metaphor for how to approach it.

    Jordyn Bonds
    December 4, 2023
    • Product Strategy
    • Startup
    • Founder
  5. Updates from thoughtbot Startup Incubator: AvidFirst

    An overview of Weeks 5-6 of the thoughtbot Incubator.

    Vendela Colavecchio
    September 26, 2023
    • Incubator
    • Product Strategy
  6. Week 4 of thoughtbot Startup Incubator: AvidFirst

    The AvidFirst team is starting to crystallize the product idea through constant research and interviewing.

    Dave Iverson
    September 1, 2023
    • Incubator
    • Startup
    • Founder
    • Product Strategy
    • Interview Techniques
    • User Interviews
    • Interviews
  7. What does a developer do during a product discovery sprint?

    How to help your team discover the right product using your technical know-how.

    Dave Iverson
    September 1, 2023
    • Product Design Sprint
    • Product Strategy
    • Validation
    • Customer
    • Successful Products
    • MVP
    • Startup
  8. Kicking off thoughtbot’s Summer 2023 incubator with AvidFirst

    The team gets up to speed on everything Ashley’s already learned and done so far and identifies an early adopter market.

    Jordyn Bonds
    August 18, 2023
    • Incubator
    • Product Strategy
  9. What should I charge for my product?

    Not sure what to charge for your new product? Here are two strategies that might help you.

    Ferdia Kenny
    May 17, 2023
    • Startup
    • Product Strategy
    • Strategy
    • Pricing
    • Founder
  10. Week 4 of thoughtbot Startup Incubator: Senga

    Last week, Senga and the thoughtbot Incubator team converged on their target customers and assumptions to test with in the upcoming product experiment.

    Jordyn Bonds
    April 17, 2023
    • Startup
    • Founder
    • Product Strategy
    • Marketing
    • Incubator
  11. Sign up to receive a weekly recap from thoughtbot

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