AI has tremendous potential but also can be met with user apprehension. Here are is our take on the importance of approaching users with empathy and how to get started.
Last week Senga and the thoughtbot Incubator team organized and prioritized product ideas based on their recent interviews and research.
Customer interviews continued, we launched some ad campaigns, and we learned some things!
Learn what happened during the first week of the thoughtbot Startup Incubator with Senga - from programming to feedback and insights from the founder herself.
A boilerplate script for 1:1 remote user interviews.
After attending ProductCon, we wanted to share some of our favorite takeaways.
Paying down your product design debt enables you to hit the product metrics you are working towards like acquisition and retention. Let’s take a look at what design debt encompasses and some small projects to get you started.
Drift can happen between business goals and boots on the ground. When that happens, problems arise.
Join thoughtbot Design Director Jaclyn Perrone for a fireside chat with Mallory McMillan, User Researcher at Seven, to uncover the challenges and triumphs of conducting remote user research for health tech.
How to strategically pivot your business and product roadmap by testing your assumptions and connecting with customers.