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Strategy Articles

Written by thoughtbot, your expert strategy, design, product management, and development partner.

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  1. The Power of Team Goal Setting

    Team goal setting is an essential practice that helps align individual efforts with organizational objectives, fosters collaboration, and drives overall performance.

    Vendela Colavecchio
    May 21, 2024
    • Leadership
    • Team
    • Strategy
  2. What should I charge for my product?

    Not sure what to charge for your new product? Here are two strategies that might help you.

    Ferdia Kenny
    May 17, 2023
    • Startup
    • Product Strategy
    • Strategy
    • Pricing
    • Founder
  3. SumIt’s journey from Concept to Beta Launch — Co-Founder Interview

    I sat down with the Co-Founder of SumIt to discuss the strategy, challenges and learnings of our most recent project.

    Kelly Gebo
    July 28, 2022
    • Product
    • Product Strategy
    • MVP
    • Successful Products
    • Strategy
    • Startup
  4. Using A Silent Activity To Get Group Buy-In

    We walkhtrough how we use a silent sorting activity to help hear from all stakeholders and align the group on a singular product strategy.

    Kelly Gebo
    January 28, 2022
    • Product Strategy
    • Product Design Sprint
    • Product Roadmap
    • Strategy
    • Communication
  5. Product Roadmap Best Practices

    Our tips can help founders nail their first version product while keeping track of their future vision.

    Kelly Gebo
    November 5, 2021
    • Product Roadmap
    • Strategy
    • Communication
    • Playbook
  6. Solving the Prototype Puzzle

    Curious what you can expect from a product prototype. Here is how we suggest getting the most out of a prototyping effort.

    Kelly Gebo
    August 19, 2021
    • Strategy
    • Successful Products
    • Startup
    • Product
  7. MVP vs PoC: What’s the Right Road?

    You have a product idea but aren’t sure how hard it is to build (or if it’s technically possible). thoughtbot shares our perspective when a Proof of Concept might be a good first step before moving forward with your MVP.

    Kelly Gebo
    August 3, 2021
    • Startup
    • Strategy
    • Product
    • Problem Solving
    • MVP
    • Successful Products
  8. I have a product idea. Now what do I do?

    Walking through how we work with founders to determine the best first step in exploring a business and product idea.

    Kelly Gebo
    July 20, 2021
    • Startup
    • Strategy
  9. New Case Study & A Look at Discovery Questions

    We are exited to share a new case study featuring our work with Grandstand and also highlighting the Discovery work that helped them quickly plan the right approach.

    Kelly Gebo
    July 13, 2021
    • Startup
    • Strategy
    • Successful Products
  10. New Case Study & Updated Services for Early-Stage Teams

    After a successful project with Oromoon and others, we’ve updated our services to better support early-stage companies and entrepreneurs.

    Kelly Gebo
    June 29, 2021
    • Startup
    • Strategy
    • Successful Products
  11. Sign up to receive a weekly recap from thoughtbot

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