AI has tremendous potential but also can be met with user apprehension. Here are is our take on the importance of approaching users with empathy and how to get started.
To best support thoughtbot’s teams and our clients, we spend the end of the year analyzing the patterns we’ve experienced and the trends on the horizon for the industries we support most frequently.
The Product Discovery Sprint will help you determine the right product roadmap for your idea.
Rapidly and inexpensively de-risking ideas by talking to people is the true power of a Design Sprint.
After connecting with leaders across health tech product teams, we are excited to share the trends we are seeing. We hope these ideas help your product team reach their goals.
De-risking ideas early and often is an effective, enlightening way of figuring out the how.
We’ve released a Case Study sharing more of detail on the activities and findings of our Product Design Sprint with Health Match 360.
The thoughtbot team shares what Product Strategy ideas stood out to them from this years INDUSTRYconf.
How to strategically pivot your business and product roadmap by testing your assumptions and connecting with customers.
We’re excited to announce that our work with the MBTA is now featured in the Summer 2020 issue of Design Museum magazine, as well as in a new case study on thoughtbot.com.