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Product Strategy Articles

Written by thoughtbot, your expert strategy, design, product management, and development partner.

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    • Design
    • Web
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    • More topics
  1. How we used DesignOps and Figma to scale our team

    We looked to better document our designs and project background in a useful and clear way to support a growing team. This article outlines that experience and what success we found using Figma to support DesignOps.

    Steven Neamonitakis, Kelly Gebo & Andrew Spencer
    July 14, 2022
    • Design
    • Product Strategy
    • Process
    • Processes
    • Product Design
    • Figma
    • Productivity
    • Tools
  2. Event Recap: Save Time & Money with Discovery Sprints

    Last week we hosted a discussion to share learnings from design, dev and PM on all things Discovery Sprints. This blog highlights some of our key strategies.

    Vendela Larsson, Bryce Morisako, Jason Bailey, Johny Ho & Kelly Gebo
    June 30, 2022
    • Events
    • Product Strategy
    • Startup
  3. Upcoming Virtual Event - Save Time & Money with Discovery Sprints

    Our next virtual event is coming up on June 17th. It’s a discussion with our Product Management, Design and Development discplinces digging into how they come together to save our clients time and money through effective, collaborative discovery work.

    Emily Bahna
    June 10, 2022
    • Events
    • Product Strategy
  4. New Service - Mobile App Optimization

    Our new Mobile App Optimization service allows clients to bring in thoughtbot’s expertise to navigate three primary verticals: Design, Development and Product Strategy.

    Kelly Gebo
    May 26, 2022
    • Mobile
    • Product Strategy
    • Mobile Development
    • iOS
    • Android
    • React Native
    • Product Design
  5. What We Loved from ProductCon 2022

    This February, a handful of thoughtbotters attended the virtual ProductCon event. Here are a few of the team’s takeaways from this year.

    Emily Bahna, Kirsten Hurley & Kelly Gebo
    March 4, 2022
    • Product Strategy
    • Product Management
    • Events
  6. Using A Silent Activity To Get Group Buy-In

    We walkhtrough how we use a silent sorting activity to help hear from all stakeholders and align the group on a singular product strategy.

    Kelly Gebo
    January 28, 2022
    • Product Strategy
    • Product Design Sprint
    • Product Roadmap
    • Strategy
    • Communication
  7. thoughtbot’s Year In Review On Clutch For 2021

    Our CEO, Diana Bald reflects and celebrates our 2021 Year in Review on Clutch.

    Diana Bald
    January 21, 2022
    • Team
    • Product Strategy
    • Successful Products
    • Development
    • Design
  8. How the Beatles Helps Us Reduce Risk

    How cross-functional teams and different perspectives help your product (& the Beatles) reduce risk.

    Emily Bahna
    January 20, 2022
    • Product Strategy
    • Successful Products
    • Team
    • Communication
  9. Why Your Prototype Isn't Securing Investment

    We have a few tips for entrepreneurs to use more than just a prototype to secure investment for their product.

    Kelly Gebo
    December 28, 2021
    • Product Strategy
    • Founder
    • Prototype
  10. How Validating Your Idea First Can Save You Money

    We walk through the importance of product validation and how we’ve seen it succesfully save founders time and money in planning their first version product.

    Kelly Gebo
    September 21, 2021
    • Startup
    • Successful Products
    • MVP
    • Product Strategy
  11. Sign up to receive a weekly recap from thoughtbot

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