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Product Strategy Articles

Written by thoughtbot, your expert strategy, design, product management, and development partner.

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  1. Week 3 of thoughtbot Startup Incubator: Senga

    Last week Senga and the thoughtbot Incubator team organized and prioritized product ideas based on their recent interviews and research.

    Dawn Delatte
    April 10, 2023
    • Startup
    • Founder
    • User Research
    • Product Strategy
    • Marketing
    • Incubator
  2. Pro-Bono Customer Discovery Sprint - Applications Open

    Applications are now open to SBIR + STTR Grant Recipients for a pro-bono sprint that is designed to set you up for future growth and fundraising.

    Jordyn Bonds
    December 23, 2022
    • Startup
    • Product Strategy
    • Research
    • Fundraising
  3. Why your start-up should care about ESG Initiatives (& how to get started)

    In order to equip our clients with best practices and recommendations, we spent some time digging into what an ESG strategy would entail for a start-up, why it could be an impactful differentiator to consider, and lastly how to get started thinking through your own ESG strategy.

    Kelly Gebo
    December 7, 2022
    • Product Strategy
    • Research
    • Startup
  4. 2023 Consumer Tech Trends

    To best support thoughtbot’s teams and our clients, we spend the end of the year analyzing the patterns we’ve experienced and the trends on the horizon for the industries we support most frequently.

    Kelly Gebo
    November 29, 2022
    • Product Strategy
    • Product Roadmap
    • Design Research
    • Research
  5. Takeaways from our Research & Strategic Insights Ask Me Anything webinar

    Learn from some of our product strategy leaders about validation and product/market fit and how they can make or break success with your product.

    Dawn Delatte and Jordyn Bonds
    November 23, 2022
    • Product Strategy
    • Research
    • Event
  6. Our strategy for B2C founders starting a product company during the cost of living crisis

    Based on nearly 20 years of experience, thoughtbot’s suggestions for successful B2C product strategy during an economic downturn.

    Kirsten Hurley
    October 28, 2022
    • Product Strategy
    • Startup
    • Event
  7. Navigating & Maximising Fundraising in the UK - Event Recap

    We recently hosted a live panel discussion with industry experts. This article summarizes a part of that conversation, highlighting tips for UK startup teams either considering or navigating fundraising in the current landscape.

    Kelly Gebo
    October 27, 2022
    • Event
    • Product Strategy
    • Startup
    • Successful Products
    • Fundraising
  8. Validation: The best tool to de-risk and inspire

    Validation is our go-to tool for de-risking a product. This article outlines why skipping validation introduces a risk to your business, the benefits of validation, and some tips for successfully leading those efforts.

    Jordyn Bonds
    October 19, 2022
    • Product Strategy
    • Research
    • Startup
    • Successful Products
    • MVP
  9. Ask us anything about product strategy & management October 27th on Twitter

    Don’t miss our Product Strategy event where you can ask our product team your burning questions and learn from thoughtbot’s best practices.

    Emily Bahna
    October 18, 2022
    • Event
    • Product Strategy
  10. You persevered through the pandemic by building HealthTech, now how do you use it to scale your business?

    For healthtech products that grew out of a needed pivot during the pandemic, what’s next for continued product evolution and scaling?

    Emily Bahna
    October 13, 2022
    • Product Strategy
    • Health Tech
    • Research
  11. Sign up to receive a weekly recap from thoughtbot

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