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Research Articles

Written by thoughtbot, your expert strategy, design, product management, and development partner.

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  1. Pro-Bono Customer Discovery Sprint - Applications Open

    Applications are now open to SBIR + STTR Grant Recipients for a pro-bono sprint that is designed to set you up for future growth and fundraising.

    Jordyn Bonds
    December 23, 2022
    • Startup
    • Product Strategy
    • Research
    • Fundraising
  2. Why your start-up should care about ESG Initiatives (& how to get started)

    In order to equip our clients with best practices and recommendations, we spent some time digging into what an ESG strategy would entail for a start-up, why it could be an impactful differentiator to consider, and lastly how to get started thinking through your own ESG strategy.

    Kelly Gebo
    December 7, 2022
    • Product Strategy
    • Research
    • Startup
  3. 2023 Consumer Tech Trends

    To best support thoughtbot’s teams and our clients, we spend the end of the year analyzing the patterns we’ve experienced and the trends on the horizon for the industries we support most frequently.

    Kelly Gebo
    November 29, 2022
    • Product Strategy
    • Product Roadmap
    • Design Research
    • Research
  4. Takeaways from our Research & Strategic Insights Ask Me Anything webinar

    Learn from some of our product strategy leaders about validation and product/market fit and how they can make or break success with your product.

    Dawn Delatte and Jordyn Bonds
    November 23, 2022
    • Product Strategy
    • Research
    • Event
  5. Validation: The best tool to de-risk and inspire

    Validation is our go-to tool for de-risking a product. This article outlines why skipping validation introduces a risk to your business, the benefits of validation, and some tips for successfully leading those efforts.

    Jordyn Bonds
    October 19, 2022
    • Product Strategy
    • Research
    • Startup
    • Successful Products
    • MVP
  6. You persevered through the pandemic by building HealthTech, now how do you use it to scale your business?

    For healthtech products that grew out of a needed pivot during the pandemic, what’s next for continued product evolution and scaling?

    Emily Bahna
    October 13, 2022
    • Product Strategy
    • Health Tech
    • Research
  7. Recapping our Ask Me Anything session with our partner 1871

    A few weeks ago we got to join an Ask Me Anything (AMA) event to give thoughtbot’s perspective on product strategy, research, design, development, and culture.

    Kelly Gebo
    September 28, 2022
    • Event
    • Product Strategy
    • Research
    • Design
    • Development
  8. Current HealthTech Investment Trends

    Takeaways and learnings from HLTH event on the future of healthcare.

    Emily Bahna
    September 21, 2022
    • Product Strategy
    • Health Tech
    • Research
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