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Strategy Articles

Written by thoughtbot, your expert strategy, design, product management, and development partner.

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  1. How to Create a Minimum Viable Content Strategy

    After starting a business, creating a content strategy might be the last thing on your mind. But you don’t have to do months of research to create meaningful content for your audience. Enter: Minimum Viable Content Strategy.

    Tori Shaffrey
    January 5, 2021
    • Marketing
    • Strategy
    • Startup
  2. Kudos to INDUSTRYconf for these great moments

    The thoughtbot team shares what Product Strategy ideas stood out to them from this years INDUSTRYconf.

    Kyle Fiedler and Kelly Gebo
    October 1, 2020
    • Design Research
    • Product
    • Strategy
    • Testing
  3. Turning COVID Unknowns into an Ongoing Product Strategy

    How to strategically pivot your business and product roadmap by testing your assumptions and connecting with customers.

    Kelly Gebo
    September 2, 2020
    • Design Thinking
    • Design Research
    • User Research
    • Strategy
  4. Find opportunities for optimization and growth with a service blueprint

    A service blueprint is a powerful tool for organizational change and product transformation. What does one look like? How is it made? How do you use it?

    Dante Passera
    July 15, 2020
    • Service Design
    • Strategy
    • Design Thinking
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