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Articles by Kelly Gebo

  1. Things We Learned (& loved) From ProductCon

    After attending ProductCon, we wanted to share some of our favorite takeaways.

    Kelly Gebo
    February 24, 2021
    • Product
    • Problem Solving
    • User Research
  2. New Case Study: Health Match 360

    We’ve released a Case Study sharing more of detail on the activities and findings of our Product Design Sprint with Health Match 360.

    Kelly Gebo
    January 7, 2021
    • Product Design Sprint
    • Design Thinking
    • Design Research
  3. Next Online Event: How to Build a Digital Product for Pandemic Response

    We have been working with our client PathCheck to design and develop contact tracing apps. We are both big believers in sharing what we’ve learned, and are hosting a fireside chat to share our learnings.

    Kelly Gebo
    November 11, 2020
    • Event
  4. Calling All Health Tech Founders - We Are Here To Help!

    To best share what we know, and support a deserving health Tech founder, we are seeking applicants for a pro-bono Product Design Sprint.

    Kelly Gebo
    October 20, 2020
    • Product Design Sprint
    • Diversity
    • Health Tech
  5. Kudos to INDUSTRYconf for these great moments

    The thoughtbot team shares what Product Strategy ideas stood out to them from this years INDUSTRYconf.

    Kyle Fiedler and Kelly Gebo
    October 1, 2020
    • Design Research
    • Product
    • Strategy
    • Testing
  6. Turning COVID Unknowns into an Ongoing Product Strategy

    How to strategically pivot your business and product roadmap by testing your assumptions and connecting with customers.

    Kelly Gebo
    September 2, 2020
    • Design Thinking
    • Design Research
    • User Research
    • Strategy
  7. Thinking Through Your Two-Sided Marketplace

    A preview of how we strategically think through a two-sided marketplace and an inputs worksheet for establishing engagement goals.

    Kelly Gebo
    June 26, 2020
    • Product
    • Product Design
    • Startup
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