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Founder Articles

Written by thoughtbot, your expert strategy, design, product management, and development partner.

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  1. What should I charge for my product?

    Not sure what to charge for your new product? Here are two strategies that might help you.

    Ferdia Kenny
    May 17, 2023
    • Startup
    • Product Strategy
    • Strategy
    • Pricing
    • Founder
  2. Week 7 of thoughtbot Startup Incubator: Senga

    Week 7 means we’re heading into the final week of the Incubator programming. Last week the Senga team continued refining the prototype and began making a plan for pitching and building an MVP.

    Dawn Delatte
    May 8, 2023
    • Startup
    • Founder
    • Prototyping
    • MVP
    • Incubator
  3. Week 6 of thoughtbot startup Incubator: Senga

    The Senga team is hard at work gaining insights and iterating the strategy and prototype based on real user feedback.

    Dawn Delatte
    May 1, 2023
    • Founder
    • Startup
    • Prototyping
    • Interview Techniques
    • Incubator
  4. Week 5 of thoughtbot Startup Incubator: Senga

    Week 5 means we’re past the mid-way point and the heat is on to make as much progress as possible with research, prototyping, and planning.

    Jordyn Bonds
    April 25, 2023
    • Startup
    • Founder
    • Prototyping
    • Interview Techniques
    • Incubator
  5. Week 4 of thoughtbot Startup Incubator: Senga

    Last week, Senga and the thoughtbot Incubator team converged on their target customers and assumptions to test with in the upcoming product experiment.

    Jordyn Bonds
    April 17, 2023
    • Startup
    • Founder
    • Product Strategy
    • Marketing
    • Incubator
  6. Week 3 of thoughtbot Startup Incubator: Senga

    Last week Senga and the thoughtbot Incubator team organized and prioritized product ideas based on their recent interviews and research.

    Dawn Delatte
    April 10, 2023
    • Startup
    • Founder
    • User Research
    • Product Strategy
    • Marketing
    • Incubator
  7. Week 2 of thoughtbot Startup Incubator: Senga

    Customer interviews continued, we launched some ad campaigns, and we learned some things!

    Jordyn Bonds
    April 4, 2023
    • Startup
    • Founder
    • Marketing
    • User Research
  8. Week 1 of thoughtbot Startup Incubator: Senga

    Learn what happened during the first week of the thoughtbot Startup Incubator with Senga - from programming to feedback and insights from the founder herself.

    Lindsey Christensen
    March 27, 2023
    • Startup
    • Founder
    • User Research
    • Incubator
  9. Introducing the first entrepreneur to go through the thoughtbot Incubator

    Learn about the entrepreneur who was selected to participate in the thoughtbot startup incubator.

    Lindsey Christensen
    March 15, 2023
    • News
    • Founder
    • Business
    • Incubator
  10. Announcing the thoughtbot Incubator

    Apply to have thoughtbot be your technical co-founder for 8 weeks.

    Jordyn Bonds
    January 6, 2023
    • News
    • Founder
    • Business
    • Products
    • Process
    • Validation
    • Incubator
  11. Sign up to receive a weekly recap from thoughtbot

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